<aside> 💡 This article will provide an overview of Dashboard in the Gander App

</aside>

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How to View Analytics for a Specific Timeframe

Dashboard Metrics

Gander Influenced Sales

The total sales driven by customers who engaged (played, paused etc) with your Gander videos.

<aside> 💡 Please note: We use multi-touch attribution to track Gander influenced sales. This means we look at all of the touch points your customers engage with leading up to a purchase, which gives us a fuller picture of what actually influenced them to purchase. This is considered to be one of the most accurate ways to track attributions in the industry. Our attribution window is 28 days.

</aside>

Average Order Value

The average dollar amount spent each time a customer places an order after seeing a Gander video

Video Conversion

The percentage of customers that placed an order after seeing a Gander video

On Site Engagement